Instagram Trending Reels Songs for Marketers to Try in 2023

Introduction: In the ever-evolving world of social media marketing, staying up-to-date with the latest trends is crucial for success. One such trend that has taken the marketing world by storm is Instagram Reels. These short-form videos set to music have become a popular way for brands to engage with their audience and promote their products or services. In this article, we will explore 15 trending Reels songs for marketers to try in 2023, ensuring their content resonates with the ever-growing Instagram community.

  1. “Good 4 U” – Olivia Rodrigo: Olivia Rodrigo has been dominating the charts with her infectious pop hits, and “Good 4 U” is no exception. Its upbeat tempo and relatable lyrics make it perfect for showcasing exciting and energetic moments in your marketing content.
  2. “Industry Baby” – Lil Nas X ft. Jack Harlow: Lil Nas X’s “Industry Baby” is a catchy and empowering song that can add a bold and confident vibe to your Reels. This track can be utilized to highlight your brand’s achievements and the impact you’re making in your industry.
  3. “Kiss Me More” – Doja Cat ft. SZA: “Doja Cat’s “Kiss Me More” is a fun and flirtatious song that can be used to create engaging and lighthearted Reels. It works particularly well for showcasing new product launches or teasing upcoming releases.
  4. “Levitating” – Dua Lipa ft. DaBaby: Dua Lipa’s “Levitating” is a groovy disco-pop anthem that encourages listeners to let go and have fun. Incorporating this song into your Reels can help showcase your brand’s playful side and create a sense of joy and excitement.
  5. “Montero (Call Me By Your Name)” – Lil Nas X: “Montero” created waves in 2021, and it continues to be a popular choice for Reels in 2023. This song’s bold and unapologetic nature can be used to make a statement, challenge norms, or emphasize your brand’s authenticity.
  6. “Peaches” – Justin Bieber ft. Daniel Caesar & Giveon: Justin Bieber’s “Peaches” is a laid-back, feel-good track that radiates summer vibes. Incorporating this song into your Reels can help create a relaxed and enjoyable atmosphere, particularly for travel or lifestyle-related content.
  7. “drivers license” – Olivia Rodrigo: Olivia Rodrigo’s breakout hit, “drivers license,” is an emotionally charged ballad that resonates with listeners of all ages. This song can be used to evoke sentiment and create a connection with your audience, making it perfect for storytelling or heartfelt moments.
  8. “Blinding Lights” – The Weeknd: Although released in 2019, “Blinding Lights” by The Weeknd remains a popular choice for Reels due to its nostalgic ’80s sound and energetic beat. This song can bring a sense of nostalgia and excitement to your content, making it highly engaging for viewers.
  9. “Save Your Tears” – The Weeknd & Ariana Grande: The Weeknd’s collaboration with Ariana Grande on “Save Your Tears” provides a fresh take on the original track. The blend of their voices adds an extra layer of appeal and makes it a great choice for showcasing collaborations or partnerships.
  10. “Mood” – 24kGoldn ft. iann dior: “Mood” by 24kGoldn is an infectious track that captures the essence of a carefree and youthful spirit. It can be used to create light-hearted, relatable content that resonates with younger
  11. sense of empowerment and self-assurance. This song works well for content that emphasizes individuality and authenticity.
  12. “Leave The Door Open” – Silk Sonic (Bruno Mars & Anderson .Paak): “Leave The Door Open” is a smooth and soulful track from the super-duo Silk Sonic. Incorporating this song into your Reels can help create an elegant and sophisticated atmosphere, making it ideal for luxury brands or lifestyle content.
  13. “Savage Love” – Jawsh 685 & Jason Derulo: “Savage Love” gained popularity on TikTok and quickly became a Reels sensation. This catchy and energetic track can be utilized to showcase energetic and fun content, such as dance challenges or behind-the-scenes footage.
  14. “Butter” – BTS: BTS’s “Butter” is a highly infectious and upbeat song that exudes confidence and charm. Incorporating this track into your Reels can help create a vibrant and energetic atmosphere, capturing the attention of your audience.
  15. “Watermelon Sugar” – Harry Styles: “Watermelon Sugar” by Harry Styles is a feel-good and summery anthem that radiates positivity. This song is an excellent choice for showcasing light-hearted and enjoyable moments, such as outdoor activities or product demonstrations.
  16. Conclusion: As Instagram Reels continue to gain popularity, leveraging trending songs is a powerful way for marketers to capture the attention of their target audience. By incorporating these 15 trending Reels songs into your marketing strategy in 2023, you can create engaging and memorable content that resonates with the Instagram community. Remember to adapt these suggestions to suit your brand’s tone and messaging while staying current and relevant in the ever-changing social media landscape—————————————————————————————————————–

Why you should use Trending songs in your Instagram Reels

Just in case you are caught in two minds as to the benefits of including trending sounds in your Reel, let’s get that sorted right away, so we can move on.

Using trending songs is how you put your best foot forward while waiting for the vehicle called virality to turbo-boost your Reel to the screen of thousands of your Instagram audience. 

Here are some reasons why you should consider using trending songs in your Instagram Reels:

  • Grab Attention: One of the key benefits of using trending songs in your Instagram Reels is that they instantly grab viewers’ attention. Music can evoke emotions and create a sense of familiarity, making it easier for people to connect with your content.
  • Increase Reach: When you use a trending song in your Instagram Reel, your video has a higher chance of appearing in the “Featured Reels” section of Instagram’s Explore page. This can significantly increase your visibility and attract new followers to your page.
  • Stay Relevant: Incorporating the latest music trends into your content shows your audience that you’re up to date with the latest trends and paying attention to what’s popular. This can help you build trust and credibility with your followers and keep them coming back for more.
  • Increase Engagement: It would help you build engagement among your audience. When people enjoy a Reel, they’re more likely to like, comment, and share it with their followers. By using a popular song, you’re increasing the chances that people will enjoy your content and engage with it, leading to increased visibility and reach.
  • Boost Brand Awareness: Using trending songs in your Instagram reels can help you increase your brand awareness on the platform. When people see and engage with your content, they’re more likely to remember your brand and share it with others.

How to find trending Reels songs on Instagram? 5 places to find trending Instagram Reels songs

Finding trending Instagram Reels songs can be a time-consuming and difficult process. But with the right resources and a little bit of effort, you can easily find the best songs for your Reels. Here are 5 places where you can find trending Reels songs on Instagram: 

1. Instagram Explore Page

One of the best places to find trending songs for your Reels is on the Instagram Explore page. Here, you can discover the most popular songs people use in their Reels and get inspiration for songs to use in your own content.

Another way to manually scroll through Reels is to tap on the Reel icon at the bottom and scroll till you can no more.

While scrolling through different Reels, pay attention to an arrow sign right beside the audio name at the bottom left. The arrow button shows that the particular sound used in the Reel is trending

For example, the audio used in this Reel has an arrow, and on taping on the audio itself, 14.2K Reels have used it. You can leverage trending sounds like this to get your Reel on the screen of many others.

2. Music Streaming Platforms

Popular music streaming platforms like Spotify, Apple Music, and YouTube Music are great places to find trending Reel songs. These platforms feature the latest popular songs and often have special playlists dedicated to songs perfect for reels. Here are some playlists for you to see trending Instagram reel songs in 2023


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